Mean Median and Mode in Central Tendency by Walter McIntyre
Before discussing measures of central tendency, a word of caution is necessary. Customers do not feel averages. They feel their specific experience. As a result, while central tendency is an important descriptive statistic, it is often misused. For example, a customer is told that the average delivery time is noon, but his actual delivery time turns out to be 3:00 PM. The customer, in this case, does not experience the average and may feel that he has been lied to.