Reduce Churn by Keeping in Touch With Your Customers
Churn rate is one of the best indicators of a business’s health. Also called attrition and cancellation rate, it is the percentage of clients who have discontinued and canceled a product within a time period.
In a perfect world, your company would have zero percent churn–but customers canceling is a fact of doing business. However, there are ways to reduce this.
In this post, we’ll look at some ways to retain customers better and reduce customer churn overall. These are pointers you can use to reevaluate your overall business strategy and review your customer playbook for sales, support, and marketing teams.