The Reverse of Business Intelligence

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  • We don’t know what we don’t know.
  • We can’t do what we don’t know.
  • We won’t know until we measure.
  • We don’t measure what we don’t value.
  • What we don’t measure we don’t do.
  • We don’t value what we don’t do.
  • Therefore, we will continue to not know what we don’t know.

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